Like newspapers, radio, TV, and the internet before it - social media has become a major way in how people get news, information and stories on topics that interest them. How can
newspapers tap into Facebook and Twitter as a brand to serve their reader and followers? How can newsrooms use social media for more than
just broadcasting links to stories? Should you use differently as a brand than you would as an individual? Can the brand's Facebook be a source of news
tips, a platform for community conversation, a more comprehensive
information resource for our audience? For the editors and journalists learning to effectively wield social media as a brand, this is a great opportunity to learn more about using social media successfully as a brand to grow audience and engage readers.
Mandy Jenkins of Digital First Media will be leading a workshop in the New Haven Register newsroom for the Journal Register Company's Digital Ninja program in Connecticut on social media as the brand.
Update: This session has concluded. Replay the live chat below. Video replay will be uploaded later this week.
Jenkins will lead reporters, editors and photographers from JRC's CT newsrooms in a discussion on best practices for engaging on social media as the brand. The session is part of our program to equip our journalists and editors with today's digital skills.
